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A Live Promotion, at 14,000 Feet

“THIS is live, at 14,000 feet, over Spain,” a man shouted over the roar of the wind as he and a group of fellow skydivers plunged toward the earth near Madrid.

Before deploying their parachutes, they created human formations spelling out the letters H, O, N, D and A. The jump was broadcast live on Channel 4 in Britain last week, during a three-minute commercial break from a reality television program.

Difficult Is Worth Doing - Live Honda Skydiving Advert HQ! (via iamanorange)

Difficult Is Worth Doing - Live Honda Skydiving Advert HQ! (via iamanorange)